Google Me Will Challenge Facebook With Social Groups

I have been sharing a few articles with my Twitter following about Google Me, a social network that is in development by Google. The rumors have been confirmed, Google has a large staff working on it.

The lead user experience researcher for Google, Paul Adams has recently published a very interesting presentation (embedded below post) that points out the fundamental flaws of Facebook’s social network experience.

Instead of one mass list of friends, our true social networks are segmented into various groups of people.

Social groups sounds like an excellent idea that would be widely adopted.

A little competition will do the social industry good and spur innovation that much faster.

There isn’t anyone better suited to take on Facebook than Google. However, I don’t see what is to stop Facebook from implementing similar grouping features and moving on.


  1. Glassman July 8, 2010 at 5:19 pm

    Who Cares about Face Crack anyway.. All it is is a Giant Posting board.. There is nothing personal about it… Unlike Myspace which alows you to personalize your own page. I meet more people on myspace in a week compaired to Face Crack in a month. I for one just dont get the buzz on Face Book.. If Google does do this.. I would hope that they build a system that will alow one to customize there page and to be able to connect to their other social sites.. Now this really would Rock!!!

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